Acid disorder reflux gives the unfortunate sufferer a burning sensation in their chest and stomach. This painful inflammation is the result of hydrochloric acid. Hydrochloric acid is used by the stomach to digest food. When the stomach and the esophagus canal is not separated by a mechanism known as the Lower Esophageal Sphincter, then the stomach acids backup into the esophagus. This refluxing motion causes an irritation to the sensitive tissues in the lower esophagus area.

Generally the esophageal sphincter muscle functions normally. It contracts and closes the esophagus area after you have had a meal. This closure prevents the stomach acid from rising up into the esophagus during the digestion process. However there are times when the Lower Esophageal Sphincter does not operate properly, then acid from the stomach reflux into the esophagus. This results in the condition that is medically known as gastroesophageal reflux disorder or acid disorder reflux.

The reasons for acid disorder reflux are varied. However they often occur with other health issues like allergies, enzyme deficiencies, gallbladder problems, hiatal hernia, stress and heartburn ulcers.

Food and beverage consumption is another possible cause. It is recommended that you avoid consumption of alcohol, chocolate, citrus fruits and drinks as these are known to relax the Lower Esophageal Sphincter or LES as it is called. Coffee, Tea and colas, which contain caffeine, must be eliminated from your diet as well. These beverages contain a substance called theobromine.

Fried and fatty foods have a tendency to slow down the digestion process. Eating large amounts of food at any time of the day can put a lot of pressure on your stomach muscles. When the food is kept in your stomach for a long period, there is increased pressure to the stomach muscles. This pressure build-up can weaken the LES.

As this is the valve that protects your esophagus from the stomach you need to take care that this weakened conditioned does not allow the digested food acids to pass into your esophagus. Therefore you should eat small meals throughout the day. By consuming large amounts of food, you cause the LES to relax and reflux food into the esophagus leading to acid disorder reflux.

Tomatoes and tomato-based products like sauces and tomato juice will also cause the LES to relax. These tomato-based products lead to an increase in the production of stomach acid. When they reflux into the esophagus, the acidity levels cause acid disorder reflux.

By watching what you eat and taking care of your health, you stand a better chance of avoiding acid disorder reflux from entering your life and causing you pain, and its’ always better in the long to eat healthy anyway.

How to Write a Movie Script – Screenwriting Tips to Get You Started

So you’d like to be a film writer, but where do you start? What tools and resources are important to learn to become a screenwriter? Is it necessary to spend a lot of money to begin? Is screenwriting very hard? These are all typical questions, which I will answer in this post.

Quick tips about how to write a film screenplay:

1) Read as many movie screenplays as you can. Educate yourself on the format and vocabulary of how scripts are constructed. For example, film scripts are always written in the present tense and often use minimal description to set scenes and produce ambiance. The rule of thumb is: never generate more detail than you absolutely need.

2) Make use of computer software to format your screenplays. To achieve success in Hollywood, you have to use proper screenplay formatting. Those who work in the industry are used to screenplays following an established format and layout. If yours does not, you are out of the ball game before it has even started. If you’ve got the money to spend ($100- 200), I suggest Movie Magic Screenwriter as the software of choice. In my opinion, it FAR SURPASSES the competition. If your budget is tight, there are also many low-cost software solutions (under $100), as well as free templates that plug into MS Word.

3) Learn to outline your stories. This can be done on the laptop or computer, or you can use the “traditional” approach to breaking down your screen story through the use of index (3×5) cards. Either approach will allow you to move your scenes about and discover the proper flow of your story. With this process, you might discover “miracles” that will take your movie story to the next level… or you may find that that “precious” scene you’ve been planning on is unnecessary!

4) Purchase some screenwriting guides to help you learn the technique of storytelling and just how to structure your story. William Goldman, screenwriter extraordinaire, is famous for declaring that screenplays are, “Structure, structure, structure.” Movies don’t have time to meander like novels. They need to be tightly constructed, with no flab. There are some great books on the market. Hit the local book shop to become acquainted with a few. One of my favorites on how to write a commercial script is Blake Snyder’s SAVE THE CAT!

Is screenwriting a difficult process? In some ways, yes. Once you learn the basics, you will be far ahead of the pack who never make the time to learn the correct elements of construction and formatting.

For lots more killer FREE tips on writing for film, check out Screenwriting Tips. Sign up to receive Free SCREENPLAYS that you can use to learn How to Write a Movie Script

Learn expert tips for using the Celtx screenwriting software in this free screenwriting software video. Expert: Drew Noah Bio: Drew Noah has a bachelor’s degree in Radio, Television, and Film from the University of Texas in Austin. He has been an Expert Village filmmaker for over two years. Filmmaker: Drew Noah

Video scriptwriting provides the action plan for video production, Particularly in the corporate world, where words need to be approved before production.

I have developed five steps to making sure my scripts help production people create best videos possible- ones that work as multimedia devices, take advantage of the medium, and motivate much the same way as a great movie or TV show.

1. You’re not on TV. And you are not the star. The least impressive form or video communications is the talking stand-up reporter approach. The writer or producer decides it would be fun to pretend they’re on 60 Minutes or CNN, hires a good voice or a pretty face to wear a trench-coat and business suit, and then proceeds to put words in their mouth telling us how great the product or company is.

How would THEY know?

Authority is important in any sale or marketing video, but authority comes from product features, end users, or company experts- not a can of hair spray. He or she might be cute, and might be the next Deborah Norville. They just don’t belong in your video.

In addition, it’s cheating. For every second they’re standing there telling us about something, we could be seeing it, hearing it, experiencing it. And the production dollars saved? Enormous. But you’re cheating the audience and the audience knows it.

2. Words only when necessary. It’s easy to write a script. Go to Word, or Pages, or some other software and create two parallel columns. At the top of one type “Audio”. On the top of the other type “Video.”

See? Two elements- what’s seen and what’s heard.

Most often, we will begin writing with what’s heard, because that’s how we think it through. But why start with words? Why not start with a visual? Music? Sound Effect?

I remember a piece we did years and years ago.

It started with a sunrise, the chirping of birds, the sounds of turbines starting, and a loading dock door being opened. That took about 15 seconds. If we had used words to paint that picture, it would have taken perhaps a minute.

But now, all the announcer had to say was…..

”Dawn. At Leeson Motors.”

And the audience knew that this company takes the workday seriously, they have a large plant (exterior shot of the sunrise had the plant in the foreground, a fleet of trucks, and a zest for life.

Contrast that with just showing the logo and hearing an announcer say,

”Every Morning at Leeson Motors in Waukeegee, Ohio, we get to work early and appreciate the sunrise, see the dew on the grass, hear the birds, fire up the engines, open our doors, begin the shipping process, and thank the almighty that it didn’t rain today.”

In short, words only when necessary.

3. Write for the Ear. When words ARE necessary, write like you talk. No not those words. What I mean is, write conversationally. As we pointed out, words take time. And people don’t speak in complete sentences.

I remember writing a commercial that was a take off on the old cop show “Dragnet”.

My first draft began….

Offscreen VOICE OF FRANK: This is the city, Los Angeles, California. A nice place, at least most of the time. But on this day, on a routine patrol, my partner Frank and I spotted a suspicious character, his arms filled with loot. Books, records, painting… it had to be a break in.

We got out of the car and I said….

FRANK (ONSCREEN): Hold it Mister, what have you got?”

There was just one problem with all this- the commercial was thirty seconds, and I had just eaten up all thirty seconds uses words to paint the scene.

After a short confab with one of my business partners, also a writer, we revised it thusly:

OFFSCREEN VOICE OF FRANK: The city. We spotted him. Books, records…. Had to be a break-in.”

FRANK, now on screen: Hold it Mister, What have you got?”

The visuals, clearly called out in the VIDEO column, told the rest of the story nicely:

Establishing Shot City

Frank and Partner in police car

Suspicious person walking down what might be a brick alley with arms loaded with Library items

Cut to Joe and Frank (head and shoulders) , with red light pulsing in background

FRANK, now on screen: Hold it Mister, What have you got?”

If you’d like to see a sample of the (ancient) Dragnet TV spot to see how sounds and visuals painted the picture, go to http://vimeo.com/1627426.

4. Give the audience a break. Every so often, take a breather. Run a short sequence of music and pictures, so they can catch up and absorb what you’ve thrown at them. This gets more complicated, but audiences can only handle so much, and if you distract them or wear them down, they won;t retain what your asking them to, or they might even rebel and turn their minds off.

5. End Big. This doesn’t mean World War II with the original cast, but it does mean to give your audience signposts so they know where they’re at in your video. I always use music to change the pace, but toward the ending, you need a finale, and finales don’t fade, they echo. A recap tells them its over, and a musical crescendo tells them it’s over. Music that ends in “threes”- restating the musical theme line three times- is pretty much a ta-da! Never leave them hanging, but always finish big, and finish before they’re bored. A good example is this opener produced for Underwriters’ Laboratories 100th Anniversary. Note the ending of the music- it uses a “triple”- this builds emotion and sends the signal to anticipate what comes next, while indicating the this part of the meeting- the opening video- is over. To view this sample, go to http://vimeo.com/452012.

Scriptwriting is the backbone of the successful multimedia project. Knowing that words are only part of the equation will help you write or review scripts on a much higher level.

In the current economic downturn, business owners are looking for an edge to help them survive and thrive. Frequently this edge materialises in the guise of a marketing idea or initiative.

Effective marketing should focus on delivering your core business message to as wide an audience as possible in the shortest time frame and at the cheapest cost.

Clearly free marketing is beneficial, and with the advent of the internet it is now possible, more than ever to deliver an effective free marketing campaign to a mass global audience.

Internet users have a very short attention span so business owners have to deliver their marketing message in a very quick and concise fashion.

Several businesses have capitalised on the global reach of a viral marketing campaign. One of the first business ventures to maximise their business via a viral marketing campaign, was actually a group of scriptwriters who wrote and produced a movie called The Blair Witch Project.

The writing guru advises this feature length film was promoted virally via a very clever online marketing campaign produced by screenplay writers who had no finances to promote their film. To say this marketing campaign was a massive success would be a gross understatement.

Although it is not taught as such, this is one of the real film writing inside secrets, screenwriting tips relevant to business owners.

Business people are learning the inside secrets of screenwriting tips to help their business marketing campaigns. The writing guru states several business owners attended his University MA screenplay writer programme.

Scriptwriters know that film writing cuts to the quick. Screenplay writers understand a magic screenwriter sells their product because their screenplay script message is clear & concise just like a marketing campaign has to be.

Scriptwriting offers business owners many business marketing parallels which when utilised, can effectively turbo charge your business growth.

Film Writing Inside Secrets Of Screenwriting Tips By The Writing Guru #1 Identify Your Audience

Scriptwriting is an art medium specifically designed to captivate a fee paying audience for a period of 90 minutes or longer. A screenplay writer audience is one of the toughest business audiences to satisfy, because every member of the audience is a self appointed critic.

To achieve success a screenplay script has to be produced into a visual art form that engrosses a cinematic audience. It has to deliver a core message and has to captivate the audience in the first 2 minutes of 90 minutes plus, or the audience will switch off and leave.

Scriptwriters have to work hard on every project and what the fee paying customers don’t get to see is the endless amounts of research that has gone into the project before it is even handed over to a film producer and director.

In reality there is no such concept as a magic screenwriter as it is not uncommon for screenplay writers to spend many years perfecting their script before securing movie production rights.

One of the first lessons taught to University degree scriptwriting students is to identify your audience before you write a single word. This is especially relevant to any business owner working on a marketing campaign to grow their business.

Film Writing Inside Secrets Of Screenwriting Tips By The Writing Guru #2 Research Your Idea Before You Identify Your Title & Log Line

Just like an effective marketing campaign, the title and log line are generally the first impressions a fee paying audience has of your product or services. In film school screenplay writers are taught how to conduct extensive research into their anticipated project.

Scriptwriting mirrors business marketing,in so much as everything starts with an idea. In-depth research is the key to success and every screenplay writer knows that failure in the research of the screenplay script equals overall project failure.

Once research is complete, a scriptwriters next task is to identify a memorable title for the film script.

Ideally the title has to be short and punchy and ideally something relevant to the script and story. Think of the movies Jaws and Alien. Both titles were well researched and they both instantly conjure up a thought process when mentioned.

A log line is sometimes referred to in a business marketing campaign as a strap line. If there was a concept of a magic screenwriter then he or she would produce a log line of no more than 25 words. The log line is a positive reinforcement of the title.

Once again short and concise is best. The idea is to describe your product or service in as few words as possible. The movie ‘Alien’ was originally pitched to investors with a log line of ‘Think Jaws In Space.’

In scriptwriting many scriptwriters deliver their log line as a kind of elevator pitch to movie producers, directors and investors. A listener or reader should be able to imagine the entire movie from your log line.

Many blockbuster movies have been commissioned on the basis of an effective log line delivered as an elevator pitch.

Film Writing Inside Secrets Of Screenwriting Tips By The Writing Guru #3 Write A Treatment

A screenplay writers treatment is a one to twenty page inside overview of a screenplay script. It is generally requested by movie producers, directors and/or investors. This provides a much more in-depth overview of the scriptwriting project.

It allows potential investors to identify with the product, the story, the characters and the back story. It is rare for any major feature film to be commissioned without sight of a detailed treatment.

In relation to a business marketing campaign, consider the screenplay writer treatment as your marketing project brief. I have heard of several business owners seeking a magic screenwriter to help with their marketing campaigns.

I know that several scriptwriters from my University screenplay writers programme are employed in conventional businesses.

Film Writing Inside Secrets Of Screenwriting Tips By The Writing Guru #4 Kill Your Babies

To kill your babies is a scriptwriting phrase used to describe actions taken after screenplay writers have written their second, third or further drafts of their screenplay script.

Because there is no such concept of a magic screenwriter most scriptwriters tend to over write, and are frequently not the best editors. A professional screenplay writer knows if their script is too long, or it is not captivating enough, that he or she has to kill their babies.

This means the writing guru may have to cut out one of their favourite characters in the script, or some of their favourite dialogue, because although the writer is happy with it, it is not propelling the overall project forwards towards success.

It is much the same with business marketing campaigns. Frequently ideas, concepts, dialogue, text and characters are often left in because the marketing account producer has become too attached to them.

They have become the marketing producer’s babies. It often takes a strong willed business owner to state that the marketing producer has to kill his or her babies to enable the marketing campaign to achieve maximum success.

Film Writing Inside Secrets Of Screenwriting Tips By The Writing Guru #5 Write A Second Draft

Of the hundreds of thousands of scriptwriting, projects produced by tens of thousands of screenplay writers every year, I have yet to come across a screenplay script, that was produced after the screenplay writer submitted it as a first draft.

Most professional scriptwriters understand that producing a piece of art for fee paying customers requires several drafts. There does not appear to be a magic screenwriter formula. If there was, every writing guru would produce Hollywood Blockbuster successful movies.

I personally know of many screenplay writers who produce up to thirty drafts of their screenplay before they are comfortable enough to submit it to a film producer or director.

It is a similar process for business marketing campaigns. Any campaign you pay for that has only gone through one draft is highly likely to fail. I say highly likely, because there is bound to be the occasional exception to the rule.

In general though, any first draft of a marketing campaign can be likened to a first draft of a film script.

All screenplay writer students are taught that their first draft should just contain their ideas and thoughts. In fact they are taught to dump everything down on the pages without any thought to editing.

They are also taught not to get bogged down with the finer details of the script because that only begins in the second and third drafts when you have to kill your babies.

In business marketing campaigns like in my film scripts I personally find that three drafts offers me the best chance of success. Utilising the film writing inside secrets of screenwriting tips by the writing guru will help add a fresh perspective to your business marketing campaigns.